Meet the Founder of the Competition

Nicholas Benavides — Founder, Blue Ocean Entrepreneurship Competition & Student at Stanford

I had always been interested in learning why some companies become a huge success, while others don’t. At the age of 16, my dad gave me the book Blue Ocean Strategy. I was so intrigued that I finished it within one week.

The book provided me with something that I for long had been missing in traditional high-school education: a solid framework for creativity and innovation. Why wasn’t this offered in school or at any of my extra-curricular business activities? So I gathered a few friends and pitched the idea of bringing a ‘blue ocean’ spirit to high-school classrooms. The ‘Blue Ocean Entrepreneurship Competition’ was born.

Within four months we had 30 teams from all over the county pitching their blue ocean ideas. Just two years later, we had teams register from Maryland, Delaware, Pennsylvania, Virginia, West Virginia, and Washington DC. Today, the competition is set to become the US’s largest entrepreneurship competition run by and for high school students. This upcoming school year, high-school students from Maryland to Silicon Valley will be developing their entrepreneurial skills with blue ocean strategy.

For me personally, blue ocean strategy has had a tremendous impact on my life. Organizing the competition helped me get over my shy nature, to develop my leadership skills and to grow my network. With the 4th edition of the Blue Ocean Entrepreneurship Competition expanding nation-wide, blue ocean strategy continues to keep me busy. It has given such a sense of purpose to my late-teens, and I’m sure that it will have an even bigger impact on my career and that of the participants in the future.

Free · Fully online · Any high school student

How the Blue Ocean Competition works

From a problem you have noticed to a pitch the judges watch.

1

Register

Free, and open to any high school student anywhere in the world. Enter on your own or with a team of up to five.

2

Take the Mini-Course

The free Blue Ocean Mini-Course teaches you how to create an idea that stands apart, instead of competing with what is already out there. You finish it with a certificate.

3

Develop your blue ocean pitch

Start from a problem you have seen up close, and work out why your answer to it stands apart from everything already out there.

4

Record and submit

Record your blue ocean pitch as a video of up to five minutes, in whatever style you like. Upload it to YouTube and submit it through the form on this site.

5

Judging

Once the submission deadline passes, a panel of seasoned entrepreneurs, experienced business people and professors reviews the pitches, narrowing the field round by round.

6

Win and be recognized

Everyone who submits receives a Certificate of Participation, and top finishers receive a Certificate of Achievement — both worth adding to a college application. Global and regional winners are announced at the end of the season and receive cash prizes.

Register now

See what won last year

More than 23,000 students took part in the 2026 competition. Check out the inspiring winning pitches.