The page contains curated content that you can use to improve your pitch

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Start by understanding the top reasons to get involved in our competition

Top 10 Reasons for Students to Join the Competition

Next it is essential to understand Blue Ocean Strategy. Click below for a primer.

What is Blue Ocean Strategy?


The Six Paths Framework To Help You Develop an Idea

The Four Actions Framework To Help You Begin a Blue Ocean Journey

The Six Paths Framework for Developing and Idea

4 Actions Framework

The Strategy Canvas is a Requirement for Blue Ocean. You will need this.


Do you want a cool app to help you with the Strategy Canvas?

Get the Strategy Canvas App on iTunes: https://apps.apple.com/us/app/blue-ocean-strategy-strategy-canvas/id645511279

Get the Strategy Canvas App on Google Play: https://play.google.com/store/apps/details?id=com.ocean.strategy&hl=en


Below are useful articles to help you better prepare for the competition

Check out our Blue Ocean Case Studies below to learn more about practical implementation of Blue Ocean concepts

Presentation Template Example

Not sure how to format and organize your pitch? Download our presentation template for some ideas!

Feel free to structure your pitch differently or make adjustments. After all, this is the Blue Ocean Competition, not the Red Ocean Competition! We encourage you to be creative and innovative in the way that you deliver your pitch to our judges! Just be sure that your presentation covers all of the topics that you are being evaluated on.

Ideally your pitch should use the 4 Actions Framework, the Strategy Canvas and the Three Tiers of Non-Customers. Including the buyer Utility Map is optional but will add value.


Make sure that you understand how judges scoring will be done using the rubric below

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In 2018-2019, we had over 700 students register from 46 states and 15 countries. Over 550 students submitted video pitches. You should watch last year’s best pitches.

This page contains curated resources that you can use in your classroom or for your Blue Ocean Student Clubs

Our Mission

The Blue Ocean Entrepreneurship Competition exists because we believe that high school students have innovative ideas.  We:

  1. Expose students around the world to the exciting world of business

  2. Engage students to conceive, research, develop, and present a novel business concept leveraging the tools and frameworks of Blue Ocean Strategy

  3. Inspire & Empower high school students to find innovative solutions to problems in business and in life

  4. Prepare students for the real world of entrepreneurship and global competition

Download Frequently Asked Questions


Get Inspired

Here's what some past students have to say about the Blue Ocean Competition:

"Competing in the Blue Ocean Competition was a pivotal experience for me. The support of the Blue Ocean team, the quality and utility of the workshops on competition day, and the general vibe of enthusiasm and initiative showed me that my work can be relevant today - not just after I got a college degree and a job.

“I believe the Blue Ocean is a competition that spurs innovation, individuality and fosters out of the box thinking. A must for all the creative and budding entrepreneurs out there.”

- Soham Joshi - Columbus Academy HS ‘22

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"The Blue Ocean Pitch Competition was a fantastic platform for us to not just get validation for our idea but also learn about many new innovative products and services created by other high school students like us from all over the country. Pitching our idea seemed daunting initially but we learnt how to do it effectively. The competition was an incredible learning opportunity for aspiring entrepreneurs like us."

- Riya Gupta and Nishka Ayya - The Harker School - San Jose ‘19

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"With top-notch competition from across the nation, students must push their creativity and business skills, which is something that everyone should be exposed to. Classes won't teach you the knowledge or mindset that you'll gain through participating in the Blue Ocean Competition.”

- Timothy Chen, River Hill HS '15

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“The Blue Ocean Competition has been an amazing opportunity to fuel my desire to create my own business with one of my best friends. The competition has gained us attention and opened doors we never could have imagined.”

- Jeremy Quinn, North County HS '17

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"The collaboration, thorough research, and creative thinking required to do well in this competition all fostered highly sought-after skills in the business world. I highly recommend the Blue Ocean experience to anyone interested in business, not just to those who want to become entrepreneurs."

- Carmen Lau, North County HS '16

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"I would recommend all business-minded high school students to compete in the Blue Ocean Competition as you get to develop your own business plan and receive feedback from successful professionals. It is always a good idea to get a head start, and competing in the Blue Ocean Competition is an amazing opportunity to do that."

- Min An, Centennial HS '16

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"The Blue Ocean Competition was a pivotal experience for me. The support of the Blue Ocean team, the quality and utility of the workshops on competition day, and the general vibe of enthusiasm and initiative showed me that my work can be relevant today - not just after I get a college degree and a job."

- Sandra Sandeep, North County HS ‘16

“The Blue Ocean Competition was one of the most intellectually challenging and rewarding experiences I had throughout the school year. By participating, you throw yourself straight into the world of entrepreneurship and innovation, learning lessons that are not taught in any classroom.”

- Ryan Bellissimo, St. Andrews School '16