Pitch Resources

Whether you are a student, a teacher or a counselor, this page contains curated content that can be used to improve knowledge of Blue Ocean concepts and improve student pitches.

Blue Ocean Strategy Mini-Course

Learn the fundamentals of Blue Ocean Strategy and how to develop your pitch

Once you register for the competition, you will be provided with a link to a Blue Ocean Mini-Course.  This course will teach you the fundamentals of Blue Ocean Strategy, which is the leading strategy method in the business world  today.  After competing the course, you will be provided with a valuable certificate showing that you are trained in Blue Ocean concepts.  Blue Ocean Strategy is taught in over 2,000 colleges and universities in the world today.  You will have a leg up on other students in this essential concept.  Last year over 700 registered Blue Ocean Competition students competed this course.

Get Serious About Entrepreneurship! Compete Globally, Pitch Locally.

Start by understanding the top reasons to get involved in our competition.

It is essential to understand Blue Ocean Strategy.

The Six Paths Framework To Help You Develop an Idea

The Strategy Canvas is a Requirement for Blue Ocean. You will need this.

The Four Actions Framework To Help You Begin a Blue Ocean Journey

Make sure that you understand how judges scoring will be done using the rubric below.

Register Now

Once you register, you will be eligible for the Blue Ocean Strategy Mini-Course

Register Now

Useful articles to help you better prepare for the competition

This library of articles come from Blue Ocean Strategy, Harvard Business Review and other sources around the web.

These Case Studies will help you learn more about practical implementation of Blue Ocean concepts

Presentation Template Example

Feel free to structure your pitch differently or make adjustments. After all, this is the Blue Ocean Competition, not the Red Ocean Competition! We encourage you to be creative and innovative in the way that you deliver your pitch to our judges! Just be sure that your presentation covers all of the topics that you are being evaluated on.

Ideally your pitch should use the 4 Actions Framework, the Strategy Canvas and the Three Tiers of Non-Customers. Including the buyer Utility Map is optional but will add value.

Not sure how to format and organize your pitch? Download our presentation template for some ideas!

Download the Template