Feel free to structure your pitch differently or make adjustments. After all, this is the Blue Ocean Competition, not the Red Ocean Competition! We encourage you to be creative and innovative in the way that you deliver your pitch to our judges! Just be sure that your presentation covers all of the topics that you are being evaluated on.
Ideally your pitch should use the 4 Actions Framework, the Strategy Canvas and the Three Tiers of Non-Customers. Including the buyer Utility Map is optional but will add value.